Google Update Actually Improving Domain Diversity

On Friday, Google’s Matt Cutts tweeted about a new update to Google’s algorithm, which he said, “improves the diversity of search results in terms of different domains returned.”

So far, however, we’ve seen little evidence that the update has done what it is supposed to do on a wide scale. In fact, so far, we haven’t seen any examples where it’s specifically been improved. There are some examples out there of where it has not improved.

Danny Sullivan at Search Engine Land points to the results for the query “christopher jagmin plates,” for example. Search for that, and you’re likely to get ten results on the first page from ChristopherJagmin.com. You start getting into some other domains about halfway down page 2.